1. Important information and who we are
This privacy policy sets out how Cognant Tech Limited (“we”, “us” or “our” in this privacy policy) collects, uses and protects your personal data through your use of this website, including any data you may provide when you register with us, purchase a product or service or otherwise interact with us. We are the controller and responsible for processing your personal data.
This website is not intended for children and we do not knowingly collect data relating to children.
2. The types of personal data we collect about you
Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data includes first name, last name, any previous names, username or similar identifier, title, date of birth and gender.
- Contact Data includes billing address, delivery address, email address and telephone numbers.
- Financial Data includes bank account and payment card details.
- Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us or that we have purchased from you.
- Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.
- Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
- Usage Data includes information about how you interact with and use our website, products and services.
- Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals’ Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.
3. How is your personal data collected?
We use different methods to collect data from and about you including through:
- Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- purchase our products or services;
- create an account on our website;
- subscribe to our service or publications;
- request marketing to be sent to you;
- enter a competition, promotion or survey; or
- give us feedback or contact us.
- Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our Cookie Policy for further details.
- Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources, including analytics providers, advertising networks, search information providers, providers of technical, payment and delivery services, data brokers or aggregators, and publicly available sources such as Companies House and the Electoral Register.
4. How we use your personal data
The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:
- Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
- Legitimate interests: Where it is necessary to conduct our business and pursue our legitimate interests, provided your interests and rights do not override those interests. We consider and balance any potential impact on you before processing your personal data for our legitimate interests.
- Legal obligation: Where it is necessary for compliance with a legal obligation that we are subject to.
- Consent: Where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.
Purposes for which we will use your personal data
Below is a description of the ways we plan to use the various categories of your personal data, and the legal bases we rely on to do so.
| Purpose / Use | Type of data | Legal basis |
|---|---|---|
| To register you as a new customer | Identity; Contact | Performance of a contract with you |
| To process and deliver your order, including managing payments and recovering money owed to us | Identity; Contact; Financial; Transaction; Marketing and Communications | Performance of a contract with you; necessary for our legitimate interests (to recover debts due to us) |
| To manage our relationship with you, including notifying you of changes to our terms or privacy policy and dealing with your requests, complaints and queries | Identity; Contact; Profile; Marketing and Communications | Performance of a contract with you; necessary to comply with a legal obligation; necessary for our legitimate interests (to keep our records updated) |
| To enable you to take part in a prize draw, competition or survey | Identity; Contact; Profile; Usage; Marketing and Communications | Performance of a contract with you; necessary for our legitimate interests (to develop our products/services and grow our business) |
| To administer and protect our business and this website (troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | Identity; Contact; Technical | Necessary for our legitimate interests (running our business, IT services, network security, fraud prevention); necessary to comply with a legal obligation |
| To deliver relevant website content and measure the effectiveness of any advertising we serve to you | Identity; Contact; Technical; Usage; Profile; Marketing and Communications | Necessary for our legitimate interests (direct marketing, developing our services) or consent, where obtained |
| To carry out market research through your voluntary participation in surveys | Marketing and Communications | Necessary for our legitimate interests (to study how customers use our products/services and improve them) |
Direct marketing & opting out
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out. We will get your express consent before sharing your personal data with any third party for their own direct marketing purposes. You can ask us to stop sending marketing communications at any time by using the opt-out links in any marketing communication, or by contacting us. If you opt out, you will still receive service-related communications essential for administrative or customer service purposes.
Cookies
For more information about the cookies we use and how to change your cookie preferences, please see our Cookie Policy.
5. Disclosures of your personal data
We may share your personal data where necessary with the parties set out in the table above for the purposes indicated. We may also share your personal data with third parties to whom we may sell, transfer or merge parts of our business or assets; if a change happens to our business, the new owners may use your personal data in the same way as set out in this privacy policy. We require all third parties to respect the security of your personal data, to treat it in accordance with the law, and to process it only for specified purposes and in accordance with our instructions.
6. International transfers
We may transfer your personal data to service providers that carry out certain functions on our behalf, which may involve transferring it outside the UK. Whenever we do so, we ensure a similar degree of protection by only transferring it to countries deemed by the UK to provide an adequate level of protection, or by using specific standard contractual terms approved for use in the UK. To obtain a redacted copy of these contractual safeguards, please contact us.
7. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We limit access to your personal data to those who have a business need to know, and they are subject to a duty of confidentiality. We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator where we are legally required to do so.
8. Data retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including satisfying any legal, regulatory, tax, accounting or reporting requirements. By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers, for tax purposes. In some circumstances we will anonymise your personal data, in which case we may use it indefinitely without further notice to you.
9. Your legal rights
You have a number of rights under data protection laws in relation to your personal data. You have the right to:
- Request access to your personal data (a “subject access request”).
- Request correction of the personal data we hold about you.
- Request erasure of your personal data in certain circumstances.
- Object to processing where we are relying on a legitimate interest, and at any time to processing for direct marketing.
- Request the transfer of your personal data to you or a third party.
- Withdraw consent at any time where we are relying on consent.
- Request restriction of processing of your personal data.
You will not have to pay a fee to access your personal data or to exercise any of the other rights, although we may charge a reasonable fee, or refuse to comply, if your request is clearly unfounded, repetitive or excessive. We may need to request specific information to confirm your identity. We try to respond to all legitimate requests within one month; if your request is particularly complex we may take longer and will keep you updated.
10. Contact details
If you have any questions about this privacy policy, about the use of your personal data, or you want to exercise your privacy rights, please contact us by email at hello@cognanttech.com.
11. Complaints
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
12. Changes to this privacy policy
We keep our privacy policy under regular review. It is important that the personal data we hold about you is accurate and current, so please keep us informed if your personal data changes during your relationship with us.
13. Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.